Real Estate Property Management Referrals
Real estate agents are the lifeblood of The Agency Property Management. Therefore, we have developed a formal agent/partner referral program for property management. Not sure how property management can directly affect your income? Keep reading to learn how this new and revolutionary opportunity will make it possible for real estate agents to grow an ongoing and substantial revenue stream that offsets the inconsistent pay many agents must endure.
How are Real Estate Agents Compensated for Property Management Referrals?
For every property management owner you refer, we'll pay you either a one time fee of $300 per unit, OR 15% OF OUR MANAGEMENT FEES FOREVER! NO PROPERTY MANAGER THAT WE KNOW OF HAS EVER OFFERED TO PAY REFERRAL FEES IN PERPETUITY! Why are our referral fees so generous?’ Because we want to be your property management partner. We want to help you build your own property management revenue stream without the added stress and workload! And in return, we are able to increase our number of managed units.
Let’s imagine what becoming a partner of The Agency could look like... With our average sales home renting for $1,500, you could make approximately $270+ per year for each property you refer! If you refer 6 units per year (one every two months), you would receive quarterly payments totaling $1,620 every year! And as you refer more properties, your passive income stream continues to grow and grow! See the estimated growth noted below:
• FIRST YEAR (referred 6 properties). Approximately $270 per property, and an annual total of $1,620
• SECOND YEAR (referred 12 new properties, plus the six from the previous year) Annual total of $3,240
How Does the Property Management Referral Process Work?
A typical referral would play out something like this: you have clients who need to get a certain price on their home/condo/etc or it’s just not worth it to sell. Or they have a tight timeframe or need the source of income. That’s the point at which you say to them, “This just may not be the right time to sell—and that’s okay. Let’s hand it over to The Agency to take care of the property and earn you rental income until it is the right time. They’re specialists with decades of experience. And their rates are very competitive.”
Your job is easy after that, since The Agency handles everything. And you benefit because your client is provided a valuable service. Providing great resources increases the trust and loyalty of your clients.
Other clients who make great referrals are investors with one or more rental properties, or a client with a house that just won't sell. Instead of losing that business, refer them to us for a consultation about the benefits of having an investment property.
Regardless of the situation, when you refer one of your clients to The Agency, you can rest assured that we will take care of them until they are ready to sell, at which time we will send them back to you for the listing.
We Want To Help You Strengthen Your Relationship With Your Clients - And We NEVER Steal YOUR Listings!
Real estate agents have found they can refer us their clients and know that when the client is done with renting, they will get the listing back, and we will put that in writing.
We want to help you build a strong, stable relationship with clients who will eventually list with you when the time is right. They will be loyal to you because you helped them ensure their home was well taken care of when they needed it, and you did more than just pass them down the hall to someone else in your company. Instead you actually looked into finding the best option for the client, even if it wasn't in your office. That builds trust, and we are here to help you further that trust by helping your clients and holding us accountable to be the best.
In the end it’s not really about the money you might earn today—making a referral to a professional property manager involves long-term thinking. Sure, it’s nice that you’ll end up with a referral fee from sending your clients to The Agency. But that’s nothing compared to what you’re really building—which is a strong, stable relationship with clients who will eventually list with you. In other words, The Agency is a pure value-add for your business,
Already Have an In-House Property Management Service? Consider this...
You’d think it’d make all the sense in the world for an agent to use the in-house property management arm of their brokerage. But honestly, when I stopped and thought about it, why wouldn’t I want to look beyond the brokerage I worked at? I believe you have to be super-independent to gain the trust and respect of your clients—and I’m never a blind follower of anything. Just because some service is located conveniently within my own company doesn’t mean I should use it.
In fact, that might be the biggest reason not to use it! When you look for outside vendors, you’re guaranteeing a measure of accountability. Even more than that, you’re avoiding even the appearance that making money from their rental property is more important than providing your clients with the best possible help available.
I like showing my clients that what they need is important enough to look outside my own company. (Plus, it’s pretty awkward when you make an in-house referral and your own company lets you down.) When you refer to an independent company you can hold them accountable, since they know you owe them nothing, and they have to earn your referral every time.
Do You Manage Multiple Properties? We Pay Recurring Fees For Your Inventory! Keep earning without the Hassle!
Many real estate broker/owners manage rentals because they feel they must in order to provide full service to their customers. Now you don’t. We will take over your inventory of rentals, pay any q you a recurring fee, give your customers great service, and you get the property back when the owner is ready to sell.
Own a Property Management Business? Give Up the Work and Collect Recurring Fees!
Want to get out of property management all together? We can purchase your real estate company’s portfolio or merge your accounts into our organization for you to manage. We have the forms, plan and financial resources to make the transition effortlessness.
At The Agency Property Management, relationships are important to us. We understand the value of communication and protecting the friendships that you have created with your clients over the years. That is why we developed our REALTOR® referral program to let you as a real estate agent offer a full service property management solution that takes care of the property from start to finish. This means that when you start working with your client again, the home will be as good as or better than when you left it.
Our pledge is to maintain the property and provide the best possible support and service to your client, and then smoothly transition them back to you once they are ready to sell. As property management specialists we focus on property management and it is never our goal to help your client buy or sell. That’s your job! The bottom line? We provide the financial rewards sought by Realtors without the risk.
Build Trust First. The Listings Will Follow.
Thanks So Much!
Jon Brock - Broker/Owner